The case for Compact Media in a digital age


In 2013, when it comes to successfully and cost-effectively marketing products and services, it’s all about digital. Right?

 Here are just five reasons why I believe that Compact Media cards have a valuable role to play in your next marketing communications campaign:


No Batteries Required The problem with mobile apps is that they are accessed through mobile devices, meaning factors such as battery life and poor signal reception can ruin the effectiveness of your digital campaign. Unlike a smartphone, an Alpha Card won’t run out of charge when you most need to use it. Don’t let your marketing messages fall between the digital cracks.


The ‘touchy-feely’ Factor Don’t underestimate the appeal of a tangible, real-world item in an increasingly virtual world. The Alpha Card’s remarkable versatility combined with its pocket-friendly format makes it far more likely to be retained over time by your customers than most other media channels.


Creativity Unleashed

Creatives love to play with Alpha Cards. Once they get their hands on one, they usually have a rush of inspiration on how they could use it. With Alpha Card available in a range of sizes and customisable to your specifications, we can help unleash the creativity of your campaigns.


Once a Classic, Always a Classic Compact Media has been a successful and enduring format for good reason - it works. While marketing professionals are always likely to have at least one eye on the ‘next big thing’, it’s wise to have a tried and tested component, with proven ROI, as an element of any communications campaign.


Build a Bridge to your Digital Experience No matter how much you invest in providing a good online and mobile experience, if your customers don’t know about it or how to access it, you’re sunk. The cover of an Alpha Card is the perfect place to share a web address or QR code, providing your customers with a handy reminder and lasting bridge into your digital experience.


With the launch of Alpha Card, the use of Compact Media has become more cost-effective than ever before for businesses, governments and organisations all across Europe. If you’d like to discuss the role Alpha Card can play in your next marketing communications campaign, please don’t hesitate to get in touch.


This is an extract of an article recently featured in The Drum. To see the full piece go to:


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