When it comes to designing a unique printed marketing campaign for your business, it’s often a good idea to take a look at what your competitors are doing. Below, we’ve rounded up five of the very best printed campaigns of 2016 for you to take inspiration from.
Spotify sign off 2016
Let's face it – 2016 was a pretty unusual year. Britain decided to leave the European Union, icons from film and music waved goodbye, and Donald Trump was announced as the new President of the United States. Spotify paid homage to ‘16's unusual antics, taking out billboards, leaflets and newspaper slots with humorous takes on the year’s events. ‘Thanks, 2016,” Spotify said. “It’s been weird”.
2016 wasn't the best year for Samsung. The technology firm released its latest flagship smartphone, the Note 7, which became the subject of a worldwide recall after exploding batteries. Posting adverts in some of the world's most read newspapers, like The Times, the Washington Post and the Wall Street Journal, Samsung publically apologised for their unfortunate year, and promised that its service teams would be visiting homes to "help resolve concerns". It's rare for one of the world's biggest companies to hold its hands up and admit its mistakes, but in this case, the campaign was clearly necessary.
Jeep’s 2016 campaign involved the ‘see what you want to see’ tagline, and its printed materials were an ideal chance to put their new-found confidence into practice. When you looked at a particular image one way, you’d see a deer, and the other, you’d see a penguin. The campaign was issued to newspapers and magazines across the globe, and at a time when businesses are spending more on digital marketing than ever, it offered further proof that there’s still life left in printed promotional techniques.
When marketing agency Ogilvy & Mather spotted a woman walked through Heathrow Airport with the letters F, U and K hanging off of her suitcase, they had an idea. Take the idea of unique three-letter flight codes and turn it into a viral campaign for Expedia. The result? Expedia launched a luggage-tag style campaign across digital and printed media, incorporating ‘sun’, ‘sea’, ‘snd’ and ‘sex’. What more do you want from a summer getaway?!
Spending over $2.5 billion on advertising worldwide every year, it would be strange for McDonald’s not to appear on this list. One of this year’s most eye-catching campaigns involved McDonald’s ‘raw’ box of fries. Instead of showing off its delicious, golden fries in its advertising, it carved its iconic red golden arches fries box out of a raw potato. Emphasising that McDonald’s food is made from real ingredients, the campaign ran in newspapers, magazines and bus stops throughout the UK as part of its offline marketing efforts.
There you have it – five of the most thought-provoking and innovative advertising campaigns from around the world in 2016. If you’re considering investing in print marketing for your business, rely on Alpha Card to serve you right.